What is PROJECT 1320?
PROJECT 1320 is a 25 episode documentary film series to chronicle, celebrate and preserve the achievements of the pioneers of drag racing and the performance automotive aftermarket.
Through the parent organization, the Quarter Mile Foundation, PROJECT 1320 will capture -- in first-person narratives coupled with still images and movies of the period -- the “Who, What, When, Where, Why” of the sport’s heroes and legends.
Where/when will it appear?
• Inquiries have been received from several highly regarded cable networks to air the 25 one-hour episodes
• The filming process will be a time consuming task, followed by folding the interviews and supporting still photographs and early movies into a finished product. Assuming adequate funding to film interviews, the estimate for a completed product will be three years.
Has filming begun?
• Yes. Two interviews, Dave McClelland and Jon Lundberg are complete.
• Up to 12 interviews will be done at the 2010 SEMA Show of performance aftermarket and drag racing figures
What areas will be covered?
• The interviews will cover a wide range of topics. These include the racers and the industry pioneers themselves, but will also examine the roles and influences of the sanctioning bodies, crew chiefs, the media (publishers, editors and photographers), the announcers, the key people in the automakers and the early major sponsors.
• The documentary will look at how racers became manufacturers or distributors, as they saw the need for a new or better product to improve performance and/or reliability.
• There will be an examination of how the sport and the automaker participation led to improvements in what was offered to the auto buying public…influences which are in place today.
Who will be interviewed?
• The individuals and manufacturers who will be a part of this series will include some of today’s stars plus many of the “lesser-knowns” whose contributions helped launch the sport, then nurtured it through its early growth and finally to see it become a major motorsport.
• The intent is to explore the birth and evolution of Drag Racing… centering on those people that did it for the love of the sport and ultimately through their passion, resolve and ingenuity, created an industry of intense entrepreneurs and rabid enthusiasts.
• The initial filming focus is concentrated upon the key individuals who are “at risk” due to age and/or health concerns.
• The two best known voices of drag racing, Dave McClelland and Jon Lundberg will narrate the series
How will the documentary be structured?
• The model for the series is based upon the work of the well-known documentary film maker Ken Burns (Jazz, Baseball, The National Parks and other highly regarded films on the Public Broadcast System – PBS).
What is the Quarter Mile Foundation?
• The Quarter Mile Foundation is designated as a 501(c)(3) not-for-profit educational charitable organization designation by the I.R.S
• Oversees the production of the PROJECT 1320 documentary series.
• The Foundation is listed with the highly regarded Guide Star charitable foundation registry organization (www.guidestar.org
• The Foundation has been accepted to participate in Giving Works program for charitable not-for-profits on eBay.
Can the public become involved?
• Public involvement is crucial to the endeavor. The Foundation has several options for public involvement.
• FRIENDS OF PROJECT 1320 – The grassroots membership program which is the driving force of the endeavor. A one-time pay-in membership program, The “Friends” program members receive a cap, t-shirt, decals and a hat pin for a nominal fee of $36.95 (US). Additionally, these members receive access to the “Members” area of the Foundation website (www.project1320.com
), which will allow the Friends members to watch the behind the scenes activity at the interviews, as the technical support crew records the filming with mini digi-cams. A social network portion for members is also under development.
• Brotherhood of the Quarter Mile – This program is for past and current racers, sanctioning body personnel, journalists, sponsor personnel, track personnel – in short, anyone who participated in the sport or the industry. It is a “pass it forward” program, where the Brotherhood members are pro-active supporters to encourage their friends and contemporaries to become supports of the Foundation. The “Brotherhood” program starts with a contribution of $50 and up. The “Brotherhood” members receive the same package of apparel as “Friends” members.
• Other programs for corporate participation are available, with several levels of participation, which receive marketing benefits. The marketing packages expand as the financial support increases.
Has the Foundation received industry support?
• Yes. There has been both financial and endorsement support from a number of sources
• ENDORSEMENTS – The PROJECT 1320 undertaking has received endorsements from the following: National Hot Rod Association (NHRA), International Hot Rod Association (IHRA), Goodguys Rod & Custom Association, Specialty Equipment Market Association (SEMA), Petersen Automotive Museum, NHRA Wally Parks Museum, don Garlits Museum of Drag Racing/International Drag Racing Hall of Fame, National Mustang Racers Association (NMRA), National Muscle Car Association (NMCA) and Drag Racing Association of Women (DRAW).
• SPONSORS – The following companies are providing financial support: Moroso Performance Products, Mr. Gasket, Mallory Ignition, Quick Fuel Technology and Lori Johns Racing.
• Additionally, other companies and individuals have quietly supported the Foundation with donations and payments in kind services, and have wished to remain anonymous.
Are contributions tax-deductable?
• Yes. Since the Foundation is recognized as a 501(c)(3) not-for-profit educational charitable organization by the IRS, memberships and financial support are tax deductable. This is effective ONLY for U.S. citizens and U.S. corporations.
Will the documentary be available to the public after broadcast?
• The documentary will be available in a 5-disk DVD package.
• Friends and Brotherhood members will be able to purchase the DVD set for a significant discount
• The DVD set will be sold through the PROJECT 1320 website, as well as through retail outlets (details to be announced).
Quarter Mile Foundation structure
The Quarter Mile Foundation Board of Directors and Advisory Board are made up of drag racing stars and veteran performance industry people. The Board of Directors members are Traci Hrudka (Chairman), Harry Hibler, Carl Olson, Steve Gibbs, Don Ewald, Wayne Wolfe and Steve Cole. The Advisory Board consists of Wally Booth, Don Garlits, Darwin Doll, Bill Pratt, Joe Hilger and Producer/Director Stephen Krystek.